marbion.blogg.se - Yellow pages advertising

#Yellow pages advertising full#

Catered for mainly small, local businesses, YP’s goal seems to be to become a digital marketing provider to get more visitors and calls going to local businesses who use their services. With their business services they’ve basically become an online marketing agency of sorts. They’ve basically evolved into an online listing directory that you can find here: (they’ve also added sub-categories for dining, grocery, etc). With the phone book becoming outdated Yellow Pages has made a transition into the digital world. They offered advertising listings for businesses you pay for the size, position and features of ad you wanted.

#Yellow pages advertising full#

They were big, clunky books full of local numbers both business and personal. YP’s Transition to Digitalįor those of you that may not remember (not sure how many readers wouldn’t) but Yellow Pages used to provide printed phone books. Simply a point of view due to increasing amount of questions that come up regarding this topic. NOTE: this is in no way promoted by, or intended to bash Yellow Pages. Before we get into more detail let’s go over a quick overview of YP and why they’re reaching out to small businesses. These are often misinterpreted as Google results, as opposed to Yellow Pages search categories. Majority of business owners receive phone calls from YP (Yellow Pages) representatives with offers of getting to top of category results. This is a question that comes up often when I talk to small businesses about their online marketing efforts. As far as SEO is concerned, your business DOES NOT need to pay to be listed on Yellow Pages.

Bullet points are better than paragraphs.ĭick Larkin publishes the Yellow Pages Commando News, an electronic newsletter covering small business marketing.The answer is no.

Good photos and illustrations equals lots more calls.

Publishing only an 800 (national toll free) number without including a local number is the kiss of death.

Multiple local numbers and cities in an ad will increase the overall call count.

Customers want to do business with local companies.

Track every ad with a metered telephone number to measure how well it is performing.

Advertisers should advertise in every directory that demonstrates strong usage regardless of publisher.

In directories that do not offer color, white knock out and yellow highlights are effective at increasing the calls generated by the ad.

Use the money to place additional black and yellow ads under secondary headings or in alternative directories before investing in color.

Color ads generate more calls, but usually not enough to justify a substantially higher price.

Ad size, content, and composition are far more important to success than positioning within the heading.

Ads that would do well in other media typically will not do well in the Yellow Pages because the work that other media needs to do in capturing attention and creating interest has already been done in the Yellow Pages.

Every element in a successful ad should solve the customer's problem.

Here is some advice from the experts and industry research: It seems simple, but look through any directory, and you will find thousands of ads that violate the golden rule. Successful ads make a customer feel that "This company really cares about serving me."Ĭonversely, less successful ads focus on the advertiser, not on the customer.

I call this the Golden Rule of Yellow Pages advertising. Elements For Great Yellow Pages Ads This entire report on great Yellow Pages ad design can be condensed into a single statement.