Every time more features are added to a product, his team expands even more. “Having a Wi-Fi within a product, it actually requires more components from partners,” Kim told Digital Trends. And throwing smart technology like Wi-Fi connectivity throws a wrench into the mix.
#Lg signature how to
That’s a lot of fridges.Īs with any new product, for the engineers and designers behind the LG Signature line, it wasn’t just about the design and functionality of the new products, but also about how to mass produce models made of higher-end materials. The fridge factory alone produces a whopping 2,000 units per day and 10 million per year. Conveyor belts, robots, and humans work together in harmony to churn out thousands of new units daily. The speed at which LG’s appliance factories in Changwon, South Korea churn out washing machines and fridges per day is impressive. “If they get closer to the refrigerator door, how close they are as well as their posture and other body language.” More LG Signature on the way “We did a lot of research on usage patterns and how people are actually opening the door,” Kim said. And when creating the auto door feature, designers incorporated sensors into both the top and the bottom of the fridge to take into account the fact that kids or pets might accidentally trigger the auto-door option while walking by. Bill Roberson/Digital TrendsĪgain, this feature was born after LG observers watched people interact with their fridges.
#Lg signature series
The Signature Series version has extra features including textured stainless steel and auto door open using your foot.
Photos from our review of the standard LG InstaView fridge. LG’s Signature moveīut how, exactly, does LG’s Signature line differ from their regular line of appliances? For one, Signature units feature a textured stainless steel finish, which adds the illusion of a textured look but with a smooth feel. That’s how the LG Sidekick came about – observers realized that people washed their active wear separately and would likely appreciate the ability to wash two loads of laundry at once. That meant in some cases observing customers doing laundry, or opening their fridges to figure out problems the customers themselves might not realize they had. “We excluded the engineers because we wanted it to be consumer-centric.” “The starting point for the Signature products was from the consumers,” Chang told Digital Trends. It was about observing customers to figure out pain points, drawing inspiration from the outside elements - they even encouraged their employees to watch science fiction movies for ideas - and adding extra high-end touches to existing appliance models. It wasn’t about putting a bunch of engineers into a room, and it wasn’t about how much money the products could make for the company - at least not at first. LG took a different approach to creating the products. LG realized that people washed their active wear separately and would likely appreciate the ability to wash two loads at once. And the concept for the LG Signature line of appliances was born.Īccording to Bruce Chang, program management officer of LG Signature, the first LG Signature prototype appliance was created in 2015, and in 2016, three items were announced - the TwinWash washing machine (known as the SideKick in the United States), an air purifier, and the InstaView fridge. But nobody was building appliances for the customers in-between - “the sensible rich” as Ken Hong, head of global corporate communications for LG, calls them. A handful of others, like Sub-Zero and Wolf, made exquisite, overengineered luxury appliances that could cost up to $10,000. Most companies made mass-market appliances that did the job on the cheap, with few differentiating features. At some point in the last 10 years, LG spotted a gaping hole in the market it could fill. LGīut the company hadn’t stopped working its way up the food chain. We got a chance to tour LG’s facilities in South Korea, where we saw the assembly process up close and met with the researchers, engineers, and designers who brought the LG Signature line to life.
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